- Introduction to Search Engine Marketing
- Introduction to AdWords terminology & Campaign Structure
- AD Positioning & bidding Strategies
- Account Creation- adding billing/payment method
- Ad format and ad copies AdWords policies: Text format
- Ad group creation
- Geographic Targeting
- Keyword research and identification
- Types of Keywords
- Match Types of Positive Keywords
- Match Types of Negative Keywords
- Bid Managements
- Landing page management
- How to apply effective Ad Extensions
- Auction Insight
- Device Level Bidding
- Publisher Level filters
- Conversion Tracking
- Introduction to Display
- How Display Advertising works
- Targeted ads on Google display network
- Introduction to Remarketing
- Remarketing techniques
- What is Search Engine?
- How Search Engine works
- Search Engine Updates & History
- What is SEO?
- SEO Terminologies
- SERP Layouts
- 3 Pillars for SEO
- What is a Domain Name?
- What is Hosting or Server?
- What is WordPress
- How to Get started with Website
- How to build a Website/Blog
- Google Analytics / Webmaster
- What is Keyword / Search Query
- Importance of choosing right Keywords
- Types of Keyword Categories
- Site Analysis
- Title/Description/Keyword/Other Meta Tags
- Development & Rewriting
- URL optimization
- Heading Tag Optimization
- Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps.
- Understanding Cannibalisation, Robots.txt, Site errors, Internal & External link
- Understanding links, anchors, follow nofollow
- GMB Listing & Citations
- Forum Posting & Posting Free Classifieds, Quora & Yahoo Answer Link Building
- Article submissions, PR submissions, Guest Blogging, Commenting
- Traditional Vs Digital Marketing
- Organic Vs Inorganic
- Marketing Media Types
- What is Social Media Marketing
- Why Social Media Marketing
- Understand SMM Statistics
- Top 5 Social Media platforms
- Social Media Preference
- Page Vs Business Manager
- How to create a Facebook page
- How to Optimise the page
- Image Guidelines
- How to post on Facebook
- Page Insights
- How to create a page from Business Manager
- Business Setting
- What is Instagram
- How to create an Instagram Profile
- How to create an Instagram Business Profile
- Instagram Bio Optimisation
- How to post on Instagram
- Image Guidelines
- Instagram Insights
- What is Twitter
- Twitter Jargons
- How to create an account on Twitter
- Profile Optimisation
- Image Guidelines
- How to post on Twitter
- Twitter Analytics
- What is LinkedIn
- LinkedIn Jargons
- Personal Profile Vs Company Page
- What is a Company Page
- How to create a Company Page
- Company Page Optimisation
- Image Guidelines
- LinkedIn Analytics
- What is YouTube
- YouTube Jargons
- How to Create a Channel
- How to Optimise your Channel
- Adding Managers to Brand Account
- YouTube Studio
- How to Upload Videos on YouTube
- YouTube Analytics
- What is a Social Media Content Strategy & Goal Setting
- Customer Profile Platform Wise
- Content Plan
- Competitor analysis
- Content Calendar
- Ad Jargons
- Why Social Media Advertising
- Understanding Business Goals
- Define your Audience
- Understanding Social Media Funnel
- Campaign Ad Structure
- Ad Formats
- Ad Placements
- What is Conversion Tracking
- How to create Ads
- Important Metrics and Formula
- Facebook Ads Manger
- Facebook Ads Manager Walkthrough
- Affinity Marketing
- E-mail Marketing