• Introduction to Search Engine Marketing
  • Introduction to AdWords terminology & Campaign Structure
  • AD Positioning & bidding Strategies
  • Account Creation- adding billing/payment method
  • Ad format and ad copies AdWords policies: Text format 
  • Ad group creation
  • Geographic Targeting 
  • Keyword research and identification
  • Types of Keywords 
  • Match Types of Positive Keywords
  • Match Types of Negative Keywords
  • Bid Managements
  • Landing page management
  • How to apply effective Ad Extensions
  • Auction Insight
  • Device Level Bidding
  • Publisher Level filters
  • Conversion Tracking
  • Introduction to Display
  • How Display Advertising works
  • Targeted ads on Google display network
  • Introduction to Remarketing
  • Remarketing techniques
  • What is Search Engine?
  • How Search Engine works
  • Search Engine Updates & History
  • What is SEO?
  • SEO Terminologies
  • SERP Layouts
  • 3 Pillars for SEO
  • What is a Domain Name?
  • What is Hosting or Server?
  • What is WordPress
  • How to Get started with Website
  • How to build a Website/Blog
  • Google Analytics / Webmaster
  • What is Keyword / Search Query 
  • Importance of choosing right Keywords
  • Types of Keyword Categories 
  • Site Analysis
  • Title/Description/Keyword/Other Meta Tags
  • Development & Rewriting
  • URL optimization
  • Heading Tag Optimization
  • Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps.
  • Understanding Cannibalisation, Robots.txt, Site errors, Internal & External link
  • Understanding links, anchors, follow nofollow
  • GMB Listing & Citations
  • Forum Posting & Posting Free Classifieds, Quora & Yahoo Answer Link Building
  • Article submissions, PR submissions, Guest Blogging, Commenting
  • Traditional Vs Digital Marketing
  • Organic Vs Inorganic
  • Marketing Media Types
  • What is Social Media Marketing
  • Why Social Media Marketing
  • Understand SMM Statistics
  • Top 5 Social Media platforms
  • Social Media Preference
  • Page Vs Business Manager
  • How to create a Facebook page
  • How to Optimise the page
  • Image Guidelines
  • How to post on Facebook
  • Page Insights
  • How to create a page from Business Manager
  • Business Setting
  • What is Instagram
  • How to create an Instagram Profile
  • How to create an Instagram Business Profile
  • Instagram Bio Optimisation
  • How to post on Instagram
  • Image Guidelines
  • Instagram Insights
  • What is Twitter
  • Twitter Jargons
  • How to create an account on Twitter
  • Profile Optimisation
  • Image Guidelines
  • How to post on Twitter
  • Twitter Analytics
  • What is LinkedIn
  • LinkedIn Jargons
  • Personal Profile Vs Company Page
  • What is a Company Page
  • How to create a Company Page
  • Company Page Optimisation
  • Image Guidelines
  • LinkedIn Analytics
  • What is YouTube
  • YouTube Jargons
  • How to Create a Channel
  • How to Optimise your Channel
  • Adding Managers to Brand Account
  • YouTube Studio
  • How to Upload Videos on YouTube
  • YouTube Analytics
  • What is a Social Media Content Strategy & Goal Setting
  • Customer Profile Platform Wise
  • Content Plan
  • Competitor analysis
  • Content Calendar
  • Ad Jargons
  • Why Social Media Advertising
  • Understanding Business Goals
  • Define your Audience
  • Understanding Social Media Funnel
  • Campaign Ad Structure
  • Ad Formats
  • Ad Placements
  • What is Conversion Tracking
  • How to create Ads
  • Important Metrics and Formula
  • Facebook Ads Manger
  • Facebook Ads Manager Walkthrough
  • Affinity Marketing
  • E-mail Marketing
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