Search Engine Marketing.
Search engine marketing involves promoting your brand’s presence through paid advertising via search engines. This search engine marketing training course includes a detailed study of PPC, Google Ad Words, building paid advertising campaigns, tracking, optimizing, and remarketing.
You will gain hands-on experience through live projects to understand the requirements of the industry. Optimize websites and ads to outperform the competition. Drive traffic to websites by learning and practicing keyword research and implementation strategies, social media leveraging tactics, and video, image, and landing page optimization. Measure the success of these techniques to evaluate what works best for website conversions.
Search Engine Optimization.
The Search Engine Optimization (SEO) course is designed to transform you into an industry-ready SEO professional from day one. This Specialization will teach you to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search focused website audits, and aligning SEO with overall business strategies.
Many people think that for learning SEO, you need to have technical knowledge which is a completely wrong assumption in the market. You just need to know the basics of HTML, which is covered in the course content. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed.
Social Media Marketing.
Social Media is the most engaging platform and has millions of active users lending immense advertising. Learn how to use social media to create brand awareness and generate leads from social networks. We teach you practical methods of social media optimization to improve brand value.
In our SMM training, we will be teaching in-depth about Facebook Marketing, Twitter Marketing, Instagram Marketing, Pinterest, YouTube, and LinkedIn Marketing Techniques. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position brands in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities.
Learn at your convenience at home. We are there for you even after your course completion